rochelle lecavalier is pleased to announce the sale of this better-than-new 5-bedroom home in
Palm Beach Farms!
The property was under contract in just 23 days!
Are you wondering how we did it?
We used market data to identify the ideal buyer avatar and a list of the most important features of the home to highlight to attract that buyer.
We prepared the property using the theories of luxury merchandising to make the home buyer-ready and made inexpensive edits that would make the home more appealing to the target audience and a broad secondary audience.
We developed a property-specific collateral package including professional architectural photography, aerial photography, and a full-color, hand-painted watercolor floor plan, full color brochure, key features and benefits, written seller disclosure, local area information, and a relocation package to be presented to all prospective purchasers.
We developed a comprehensive, property-specific marketing plan including a social media plan, property syndication plan including featured placement on the largest real estate websites worldwide, and a property-specific website.
An E-blast was sent to our database of over 5,000 potential buyers.
A Social Media campaign was launched including property videos, photos and posts in feed and stories on Instagram and Facebook; posts on LinkedIn and Twitter; Images posted on Pinterest - all with a linkback to the property website.
Outbound calls to our hottest prospects inviting them to the VIP preview event.
VIP preview event (post-COVID; virtually held)
All inquiries were fielded by the listing agent directly.
All buyers were escorted with private showings and a full buyer presentation personalized to that specific buyer.
A property-specific collateral package was handed to every prospective buyer.
All negotiations were handled by the team leader directly.
