Rochelle Lecavalier is pleased to announce the sale of this waterfront home in Lighthouse Point!
The property was sold to out-of-state buyers in just four days for $2,500,000 - 100% of the asking price!
Are you wondering how we did it?
We used market data to identify the ideal buyer avatar and a list of the most important features of the home to highlight to attract that buyer.
We prepared the property using the theories of luxury merchandising to make the home buyer-ready and made inexpensive edits that would make the home more appealing to the target audience and a broad secondary audience.
We developed a property-specific collateral package including professional architectural photography, aerial photography, and a full-color, hand-painted watercolor floor plan, full color brochure, key features and benefits, written seller disclosure, local area information, and a relocation package to be presented to all prospective purchasers.
We developed a comprehensive, property-specific marketing plan including a social media plan (paid and organic), property syndication plan including featured placement on the largest real estate websites worldwide, and a property-specific website.
An E-blast was sent to our database of over 5,000 potential buyers.
A Social Media campaign was launched including property videos, photos and posts in feed and stories on Instagram and Facebook; posts on Linked-In and Twitter; Images posted on Pinterest - all with a linkback to the property website.
Outbound calls to our hottest prospects inviting them to the VIP preview event.
VIP preview event (post-COVID; virtually held)
All inquiries were fielded by the listing agent directly.
All buyers were escorted with private showings and a full buyer presentation personalized to that specific buyer.
A property-specific collateral package was handed to every prospective buyer.
All negotiations were handled by the team leader directly.
